全瓷时代
全瓷时代是一个源自健康灵感的烹饪瓷具品牌,一家基于健康的烹饪产品解决方案提供方,以健康烹饪电器为主要产品,并在业内提出健康烹饪新标准的互联网品牌公司。英文名为“puramic”,是由“pure”和“ceramic”组合成的词,意思是“纯粹的陶瓷”
解决方案
由传统实业转型而来的全瓷时代,最初只注重产品的研发,忽略了品牌形象, 在产品逐步成熟后,营销中遇到了问题,品牌识别性太弱,2015年与G-day达成合作,为其执行品牌升级;由品牌名称“全瓷时代”及产品属性“瓷”延展得来品牌基因,品牌LOGO及辅助图形以传统瓷器的圆润、流畅、凹凸有致来发散,突出产品特质,加深品牌记忆点及识别性,品牌颜色考虑到生活家电需要从安全、健康、环保的理念出发,选用淡雅的色系。
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